Online Marketing Tips for Contractors

Are you looking to generate new business for your home-improvement company? Of course you are – who isn't?

Here's the thing: It's the Digital Era. Phone books and classifieds don't cut it anymore. Efficient online marketing is powerful for generating new business and growing your company.

Build a Quality Website

The first step towards productive online marketing is to have a great website. As with any other type of company, a contractor’s website can tell a lot about the business.

A quality website is a vital tool for any contractor today. It helps customers find you. It will answer their questions, foster trust, and help develop lasting client relationships.

To be effective, a website must be intuitive. It needs to be easy to use and simple to navigate. Use big bold fonts, clean design, and a large number of high quality images. Prospective customers will see that your business is modern and forward-thinking. Offer real and engaging content…and don’t forget to keep it updated. Vary your content to add interest. Keep things fresh with blog posts and articles offering a variety of industry-specific information.

Make Great Videos

One of the fastest-growing segments of the online world is informational video content. Make your presence felt online with videos. Videos will boost traffic to your website. Videos featuring do-it-yourself construction ideas and solutions draw a steady stream of online visitors. As you produce more quality videos, you'll become a reliable source of how-to information. This will increase visits to your website.

Use Content That Is Region Specific

It's important to make full use of local search engine optimization. This will enhance your online presence. Local SEO detects content which is region and subject specific. A plumber in Chicago should use words like “Chicago” and “plumber” in his content. This helps search engines find and rank websites per their relevance in a given area. Contractors should apply this knowledge to generate greater traffic metrics online.

Develop Lasting Professional Relationships

Finally, social media marketing has dwarfed other forms of online marketing. It's one of the easiest, most effective, and reliable ways of generating traffic. Social media marketing provides a channel of communication between a business and its customers. So develop professional relationships via social media. It's a smart and cost-effective way to build a client list for the long term.