Are you a contractor looking to stay competitive in today’s challenging economic climate? It's a given that you need to have a great work ethic and a sterling reputation. It's also obvious that new business is the key element of any successful company. It's the first thing they teach in business school.
So how can you attract new customers without filing for bankruptcy? Here are a few effective ways to strengthen and build your customer base and keep you busy.
1. Constant Contact
Keep in touch with every customer you've ever had.
That's right. Every customer. Ever.
It's an excellent way to remain on their radar so they think of you for their next project. Followup calls and company newsletters can go a long way. Even a postcard will make an impact. Posting a sign at a job-site during and after a project will add exposure and maintain contact. (Of course, make sure your satisfied customer agrees first.)
Staying in regular contact will pay for itself in the long run. New business is generated all the time because of past and present customers. Never underestimate the power your client base has to bring in new business.
2. Reward Referrals
Most contractors swear by the power of word-of-mouth. Businesses that offer referral programs experience greater levels of success. The home improvement industry is no different.
Create a program that rewards customers who provide referrals. From cash to coupons to discounts, there are many ways to reward those who provide referrals. Customers referred to a business by friends or family start out with a positive image of that company.
Always ask your customers to post positive reviews about the great job you did. A good review gives people a reason to trust you before they ever meet you and will drive more business your way.
3. Digital Delivery
Social media is a great way to generate new business for your company. Post images of projects at different stages of completion on Pinterest and Facebook. Remember to always link back from the social media sites to your company’s own website.
A great website with an up-to-date blog is an excellent tool for generating new business. Always update your site with new and meaningful content to keep the masses engaged. This will attract search engines, leading to more online traffic and new customers.
So apply these sensible tips today and start taking your business to the next level.
For more tips on growing your business, click here and here.
