Hey, lead generation services of the world, I'm talking to you, so listen up.
Big jobs are all the rage. That's where the money is. If it isn't a full-blown install, total replacement, major renovation, complete interior, or entire exterior, I don't wanna hear about it.
Let me make myself clear: I'm sick of all the small stuff. I'm done with every repair. You can keep your service calls too.
I'm trying to make a living here. How is anyone supposed to do that fixing a door or unclogging a drain?! I'm not gonna waste precious diesel to paint a wall or repair an outlet.
So send me something I can make money with or don't send me anything at all. Capiche?
Can you relate? No matter your industry - from handymen to home builders - there's a good chance you've felt the same way.
And that's all right. Most contractors have a soft spot for the sizable stuff. There ain't much in life that's sweeter than closing on a big project that's gonna pay your mortgage for a year.
But the pursuit of the big payday shouldn't come at the expense of the "small" stuff. Here are 5 reasons why:
1) Build Your Business
There's no better way to build your business than to take on as many customers as possible. It doesn't matter how "trivial" the project it is they need you to do. If an opportunity is there, take it. Make a good impression and they'll keep calling you back.
2) More Opportunities, Less Competition
Most homeowners aren't looking to get big projects done most of the time. There's a far greater need for repairs and touch-ups than for anything else. Because there's a greater demand for these job-types and because many contractors tend to go after the larger jobs, fewer people are vying for the smaller stuff so your closing rate will be higher. The more jobs you close, the busier you'll be.
3) They Add Up
If you do eight $100-$300 jobs a day, that's $800-$2400 in your pocket every day. A full kitchen remodel takes anywhere from 6-8 weeks and costs an average of $20,000. You don't need a calculator for this math. It's a much quicker turnaround with the smaller jobs - get in, get the work done, get paid, and get out.
4) Supplemental Income
Every industry has its slow season. Taking on some smaller jobs will keep you busy and keep you making money during the slow season. Small jobs don't have a slow season - there's always a need for something to be done.
5) You Never Know
There's always a chance that the lead labeled "Roof Repair" actually needed the roof replaced. There's nothing to lose by calling the lead.
We had an example of something like that just last month. Aaron, an electrician, signed up with us and was skeptical because he had never used lead generation before. He received a lead labeled "fix 2 fixtures." He wasn't excited about it, but he called it anyway and it turned into a $12000 job! Aaron called in to share the good news and said we should let every contractor know to chase down even the smallest jobs. If you are interested in seeing results like this and want more information, be sure to check out our Networx Leads page to see how other contractors have enjoyed our service!
